I came onto this project as a freelancer for iluminere digital agency. Tachus asked us to pitch a campaign that would differentiate them from other fiber internet providers—but it needed to have the swagger and charm of a true Texan. We showed them two campaigns (this one, and another one with a softer approach). They chose the “No BS” campaign, and iluminere landed a new client! Considering we had less than a week to work on this project, I’d say that’s a pretty great outcome.