My dad is a veterinarian, and one of the most common issues he sees in his patients is premature tooth decay. Dental surgeries are not only expensive, but putting your pet under anesthesia always carries some risk. Many animal lovers simply don’t realize they should be brushing their pet’s teeth every day. That lack of awareness is what inspired me to create these advertisements.

These spec ads landed me a 6 month contract position with Petsmile. I was responsible for social copy, content planning, and informative blogs.